Project presentation
Created in 2010, Rejoué is a social integration initiative focused on the reuse and refurbishment of second-hand toys. The organization supports people who are far from employment—more than 60% of whom are women—through activities related to toy reuse in its workshop in Vitry-sur-Seine (Greater Paris area). The refurbished toys are then sold at affordable prices in two shops in the Paris region, both to families and to early childhood professionals. Since January 1, 2022, the AGEC law (Anti-Waste for a Circular Economy) has introduced an Extended Producer Responsibility (EPR) scheme for toys. This new sector prioritizes the development of toy reuse, new collection channels, and recycling.
In line with this legislation and in order to better address the sector’s challenges, Rejoué aims to scale up its activities by strengthening its storage capacity, improving its logistics expertise and expanding sales. These developments will benefit employees in integration programs by enhancing their employability and financial independence. Over the next three years, the organization plans to integrate the discovery of digital and logistics professions into the activities of its integration workshop. It also aims to secure career pathways for employees by establishing a permanent location for its workshop, which will help optimize operations and increase the collection and resale of toys.
